麦肯锡:Z世代:塑造未来的购物(英文)

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摘要:

ConsumerPackagedGoodsPracticeMeetGenerationZ:ShapingthefutureofshoppingThenewestconsumergenerations—GenZandmillennials—areupturningretailers’expectations.Here’show—andwhattodoaboutit.August2020©MilanMarkovic/GettyImagesInthisepisodeoftheMcKinseyPodcast,LuciaRahillyspeakswithMcKinseypartnerBoFinneman...

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