腾讯营销洞察:2021年TMI×BCG中国数字奢侈品报告(英文版)(52页)

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摘要:

Perhapsthemostimportantthemerunningthrough2021forChineseluxurymarketistheriseofanewgenerationofconsumers.Thisreportlooksathowbrandscanadapttothisgenerationalshiftandcreatenewgrowthmomentum.Ononehand,luxuryconsumersaregettingyounger.Ontheother,thepost-90sgeneration,whoarenowenteringtheir30sandestabli...

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腾讯营销洞察:2021年TMI×BCG中国数字奢侈品报告(英文版)(52页).pdf

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