2020品牌战“疫”[28页]

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摘要:

2020品牌战“疫”HOWTOBUILDBRANDIN20202020.03.09|阳狮集团中国2前言PREFACETheCoronavirusisastresstestforbrands.Atthetestytimes,onlythefittestsurvive.It’sthestrengthandthepowerofthebrandthatcanstandthetestoftime.Sohowtocreatebrandpowertofightthebattlein2020?这场疫情既是灾难,更是一面照妖镜。就像大浪淘沙,为形形色色的品牌洗尽铅华,最后剩下的,都是过硬的好品牌。非常战役时期,...

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