Kantar:全面的品牌资产和增长指南(英文版)(34页)
322IntroductionContentsBrandequityisnotamysticalnotion:it’soneofyourbusiness’smostvaluableassets.Ourmanystudieshaveproventhatthestrongerthebrand,themoresuperiortheshareholderreturns,andthegreaterthecontributiontoabusiness’scashow.Inthisbooklet,we’vebroughttogetherdecadesofKantarBrandZempiricaldata,...
2024-01-25
19.58MB 34 页 999+