麦肯锡(McKinsey):元宇宙中的营销-创新和实验的机会(英文版)(7页)
Althoughwidespreadadoptionofthemetaversemaytakesometime,leadingbrandsarealreadyrewritingtherulesofmarketing.ThisarticleisacollaborativeeffortbyEricHazan,GregKelly,HamzaKhan,DennisSpillecke,andLareinaYee,representingviewsfromMcKinsey’sGrowth,Marketing&SalesPracticeandMcKinsey’sTechnologyCouncil.Marke...
2024-02-20
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