尼尔森(Nielsen):2022年全球体育营销趋势报告-关注消费者行为变化(英文版)(29页)
arechangingthe2022globalsportsmarketingreportIntroductionChangeiscertainlynothingnew,butitsimpactisseldomassizable—oraccelerated—aswhattheworldhasexperiencedoverthepasttwoyears.Forthesportsindustry,thereturnoffansatliveeventsmidwaythrough2021wascheeredbyall,yetlifehasevolvedtoomuchduringthepandemicf...
2024-01-03
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