尼尔森(Nielsen):2022年全球营销报告-面向未来的品牌建设和客户获取战略(英文版)(30页)
EraofalignmentFuture-focusedstrategiesforbrandbuildingandcustomeracquisitionGlobalannualmarketingreport20222ForewordNavigatingconstantchangeisn’teasy,butitiswhatmakestheroleoftheCMOsoexciting,aswellasoneofthemostchallenging.Agilityhasneverbeenmoreparamount.Wecontinuetohearfrommarketersthatanadaptive...
2024-01-25
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