人本营销：数字时代的CRM（英文版）
PEOPLE-BASEDMARKETING:CRMINTHEDIGITALAGEDefinition,Landscape,VendorSelectionAbstractCustomerrelationshipmarketing(CRM)isfocusedontheabilitytoleveragedatatoacquire,cross-sell,retain,andre-acquirecustomerswithgreatinvestmentprecision.Historicallylimitedtomail,phone,andemailinteractions,CRMprinciplesto...
2023-11-08
4.01MB 32 页 999+
