2018收入营销指南(英文版)
THEGUIDETO:RevenueMarketingin2018SixStepsoftheRevenueMarketingFramework“AsCMOsincreasinglytakeonthelion’sshareoftechnologybudgets,theywillhavetothinklikeCIOsandjustifytheirspendinthelanguageofCFOs:costsavings,revenue,andprofit.ThisaccountabilitywillforceCMOstoaddresstheelephantintheroom—thatmuchofthe...
2023-11-08
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