德勤:2023年全球CMO调查报告【英文版】
Leadership,Spending,andMetricsManagingGrowthManagingBrandsMarketing’srolehasexpandedoverthelastthreeyears.Whilebrand,advertising,anddigitalmarketingarethefunction’stopthreeresponsibilities,marketinghasalsodeepeneditsresponsibilitiesinkeystrategicareassuchasmarketinganalytics,revenuegrowth,innovation...
2023-11-22
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