益普索(Ipsos):互联网时代的快消品行业-引领新世界(英文版)(11页)
IPSOSVIEWSCONNECTEDCPGNavigatingthenewworldwithtech-enabledproductinnovationsMay2022AUTHORSSupriyaChabriaJiongmingMuIanPayneColinHoINTRODUCINGCONNECTEDCPGConsumerPackagedGoods(CPG)growthhasbeenchallengedbysaturation,fragmentation,commoditization,andfunctionalequivalencyacrossbrands.Withnewcapabiliti...
2023-10-22
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