麦肯锡(McKinsey):电子商务-消费品盈利增长的中心(英文版)(7页)
E-commerceGlobalInitiativeE-commerce:Atthecenterofprofitablegrowthinconsumergoods©Westend61/GettyImagesThisarticleisacollaborativeeffortbyLidiyaChapple,CatherineFong,AmandaLoyola,MaxMagni,MeganPacchia,SameerShah,andTatianaSivaeva,representingviewsfromMcKinsey’sE-commerceGlobalInitiative.WinningNorth...
2023-10-29
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