波士顿咨询(BCG):硬奢侈品的“二手”机遇(英文版)(7页)
THESECONDHANDOPPORTUNITYINHARDLUXURYByFilippoBianchi,IngaFlicker,FelixKrueger,GuiaRicci,MatthiasSchuler,JavierSeara,andSarahWillersdorfThegloballuxurymarkethasafast-growingnewbaseofconsumers:secondhandbuyers.Inthepast,someluxurybrandsandretailersdidn’tconsiderthesecondhandmarket,butasnewplayersenter...
2023-10-29
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