Dentsu Aegis-2020年全球广告支出预测报告（英文）-2020.2-20页(1)
GlobalAdSpendForecastsJanuary2020Thedeclineoftraditionaladvertisingmediumscontinues,withprintednewspapersandmagazinesforecastat-7.1%and-6.3%respectivelyin2020.However,TVandradioareexpectedtomakeamodestrecoveryat0.6%and1.7%respectively.VoiceassistantsandaddressableTVarebreathingnewlifeintotraditional...
2023-11-02
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