捷孚凯(GFK):汽车品牌如何在危机中茁壮成长(英文版)(9页)
HOWAUTOBRANDSCANTHRIVEINTHEMIDSTOFCRISISNurturingrelationships–anddrivingsuccess–withtoday’swaryintendersbyJulieKenarThealmostrelentlesscrisesof2020–fromCOVID-19toracialequalityprotests–haveforcedbrandstoshiftgearswithextraordinaryspeed.Asconsumersbegantofocusmoredeeplyonextremelypersonal,sometimesl...
2024-01-25
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