Kantar-全面的品牌资产和增长指南(英)-2022-35页
322IntroductionContentsBrandequityisnotamysticalnotion:it’soneofyourbusiness’smostvaluableassets.Ourmanystudieshaveproventhatthestrongerthebrand,themoresuperiortheshareholderreturns,andthegreaterthecontributiontoabusiness’scashow.Inthisbooklet,we’vebroughttogetherdecadesofKantarBrandZempiricaldata,...
2024-04-18
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