每个CMO都需要了解赞助-CMO Council
BYKIMSKILDUM-REIDWHATEVERYCMONEEDSTOKNOWABOUTSPONSORSHIPIwritealotaboutsponsorship–books,blogs,whitepapers–andvirtuallyallofitisaimedatthefrontlinesponsorshipandbrandmanagementteams.It’sallabouthowtheycangetbetterresults,howtheycanleveragemorecost-effectively,howtocreatemeasurementplans,andallthemin...
2024-04-27
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