益普索(Ipsos):超融合商业生态系统分析报告(英文版)(9页)
IPSOSVIEWSFROMMULTICHANNELANDOMNICHANNELTOCONVERGENTCOMMERCEInthemultichannelworld,organisationsoperateinabinaryonlinevsofflinesiloedfashion,oftenwithseparatedepartmentsanddivisionsperchannel.Consumersinitiatetheretailrelationship,whethergoingtophysicalstoresorsearchingonline.Communicationsbetweenor...
2023-12-17
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